Social Media: Not Just for Chit Chat
For many small business owners, it is still difficult for them to realize how social media can be a big boost to the their communication strategy.
Communication strategy? Sounds stuffy, huh?
This is what you are creating when you come up with a series of promotion or advertising messages for your business. Your communications strategy is your plan on how you will court and develop a relationship with your customers.
Twitter and Facebook are phenomenal tools for businesses to use when executing upon a communication strategy. They are social media tools that can allow you an entry point to building, as well as managing customer relationships online.
The key part in all of this is that social media is an environment where people are actively sharing information to a managed audience that they have created. These clusters of audiences are potentially apart of your business’ audience. By having a presence in these environments this potentially allows people to share your brand and their experience with it, good or bad.
When adding this to your plan is best to have a religious like approach. Think about what you can give before you think about what you can get. By doing this you can potentially create “Little Oprah Winfrey’s” on the web. Oprah is great about sharing and giving her audience, products that she adores. There is something magical about this exchange that creates a buzz about products and brands. While you don’t have to give out products for free, you want enable people who have these audience clusters to share something about your product that makes it remarkably impossible to resist learning and potentially buying your product down the road.
While on the surface conversations on Twitter and Facebook seem like only chit chat, under all of that is the platform for you reach your consumer in a way that has never been possible before. Its time to get people chit chatting about your business.
